Who Is Kaffy?
I almost deleted Day 1. Instead, I made a bold change to my TikTok page, set out my plans for the week, and answered the question this whole series is about: who is Kaffy?
All through the night after posting Day 1, one thought kept coming back: stop this documentary. People had commented, and I couldn’t even reply. It felt cringe. I wanted to go back and delete the video.
Then it dawned on me. Most of us create content to appear a certain way. But this documentary isn’t a performance. It’s for women who want to reach a certain level, and it’s a record for my children and grandchildren. Being vulnerable is one of the hardest things a person can do, and that is exactly why I felt like deleting it.
I’m not deleting it. I’m continuing.
A change I’d been afraid to make
Yesterday, I did something I’d been contemplating for months. I turned my cleaning business TikTok page into my personal brand page.
We started 2026 with around 400 to 500 followers, and within a few months it grew past 5,000. The people following that page aren’t mainly cleaning clients. They’re business owners and people who think like business owners, which is exactly who I want to speak to. Many have already come to me for consultations and mentorship beyond cleaning.
I worried about cleaning clients searching for me there. But most of my cleaning clients don’t come from TikTok anyway. They find us through Google and our other pages. So I changed the name, the profile photo and the bio. The page is now for women in business, and men are welcome too.
It might look like “just a page” from the outside. If you’re business-minded, you know a decision like that deserves care.
My plans for this week
- Bring my podcast back and launch it openly.
- Build my personal website, a home for my podcast, my videos, my articles, this documentary and my speaking.
- Reach out to women who lead business groups and host events, about speaking opportunities.
- Create my own stage. Instead of waiting to be invited, I’ll rent a space once a month, invite business owners for free, and teach. It will give me practice and real photos of me speaking for my portfolio. This is the part of my plan that excites me most.
Alongside all this, I’m running a 30-day challenge for cleaning business owners this November, and reading on my desk are The Personal MBA and Alex Hormozi’s $100M books.
Who is Kaffy?
We’re documenting Becoming Kaffy, so I need to say clearly who she is. This is the woman I’m becoming.
Kaffy is a speaker known around the world, who speaks on business growth and motivation, especially for women. Using her own journey, she shows women step by step that you can go from grass to grace with determination and the resources already in your hands.
She is the woman other women go to when they’re frustrated, when nothing seems to be working, when they want to move to the next level of their lives. She travels the world speaking to women, transforming lives, and leaving the world better than she found it.
She is wealthy, far wealthier than the version of me speaking today, because money matters and I don’t joke with it. And she is a philanthropist for women and children. One of my biggest dreams is to build shelters for women, especially women leaving abusive marriages. After my own marriage ended, the place I had to stay was in a very poor state, without even a proper toilet. I had to build one myself before the business grew enough for me to leave. I know what that is like.
I’m a feminist, and I want that on record for whoever watches this in the future.
I think of women like Funmilayo Ransome-Kuti, whose memory still lives on. Kaffy is that kind of woman: a mother, a great woman, someone who leaves her footprints on the sands of time.
That’s who we’re working towards. Step by step, in public.
What today taught me
- Vulnerability feels like cringe. That feeling is not a reason to delete the work.
- Your content is not only for today's audience. It can be a record for your children and grandchildren.
- Don't wait for someone to hand you a stage. Build the first one yourself.
- You can't become someone you haven't clearly described.